A man walks into a shoe store looking for a nice pair of shoes. An assistant asks if he can help, so the man tells the assistant he’s looking for a really nice pair of shoes, a pair like nobody else would have. The assistant leads the man to the back room, opens a draw and pulls out a pair of shoes. He says:
“These are the most unique shoes, made from human skin! They’re $10,000″.
The man looks at them and says they’re a bit pricey, so the assistant says:
“We also have them in black for $2.99″